R. Burnett Brand was founded in late 2019 by Richard Burnett Jr, 25-year-old black male, entrepreneur, and active member of Next Generation Pioneers, a non-profit organization in Baton Rouge, Louisiana, which is where he was born, a luxury watch company and lifestyle brand started as an idea acted on in faith and the support of his family, friends, and community. The birth of R. Burnett Brand happened abruptly. He was fired from his position a week after incorporating his company. That took a toll on him. It was a choice between sink in sorrow or swim for glory when God decided to subtract distractions from his life for optimal focus on His plans. Once R. Burnett Brand was established, Richard’s passion for watches grew rapidly and so did the support. His main focus began at the small details and displaying distinguishing quality in every aspect which ultimately got his brand featured in many notable magazines and platforms such as Visit Baton Rouge, BRProud, 225 Magazine, Baton Rouge’s Business Report, Baton Rouge Metropolitan Black Chamber of Commerce, Re.engineer, GQ, Tatler, and Hinton. As of 2022, R. Burnett Watches have made it to 43 out of 50 states in the United States of America and overseas numerous times. With that being said, R. Burnett Brand is more than a well-crafted watch, it's a lifestyle built on the principle of succeeding beyond measure and breaking through limitations, in style.