About Us

R. Burnett Brand was born in late 2019 out of faith, adversity, and an unshakable vision for more. Founded by Richard Burnett Jr., a Baton Rouge native and member of Next Generation Pioneers, the brand began when life forced a defining decision. At 25, just one week after officially incorporating his company, Richard was fired from his job. What felt like a loss at first quickly revealed itself as alignment, a moment when God cleared distractions to make room for purpose. With faith as his compass and the encouragement of family, friends, and community, Richard chose not to sink in sorrow but to swim toward something greater. What started as a spark of belief became R. Burnett Brand, a luxury watch company and lifestyle rooted in excellence, resilience, and refinement. From the very beginning, Richard poured himself into the smallest details by designing each piece to carry meaning, precision, and distinction. That commitment caught the attention of audiences near and far, earning R. Burnett Brand recognition from Visit Baton Rouge, WAFB, BRProud, 225 Magazine, Baton Rouge Business Report, Baton Rouge Metropolitan Black Chamber of Commerce, Re.engineer, Meta, British GQ, Tatler Magazine, King 5 News, Arte Noir, BIMA, Bellevue Arts Museum and many more.

By 2022, R. Burnett Watches had reached 44 states across the U.S. and traveled overseas multiple times, worn by notableindividuals who value style with substance and success.

R. Burnett Brand isn’t just about watches, it’s about succeeding beyond measure. It’s a story of faith turned to focus, hardship turned to heritage, and a reminder that when purpose calls, you answer, in style.